Wednesday, June 27, 2007

Find em on the web...

Let’s face it, the market always dictates the price of a property. BUT, in a market where a lot of competition exists, it is good to have real plans in place to aggressively promote your home over the competition. In my opinion, a “for sale by owner” home in this market is like a row boat in the middle of the ocean. We have been implementing new ways to market properties the past couple of years that help drive a ton of traffic to our web sites. This benefits all of our clients. Adding photos and descriptions to sites help as well. Examples are realtor.com, azcentral.com etc..
Property specific web sites can be fun, informative and useful. See an example at www.1605Brown.com. Even sites like zillow and craigslist can generate interest and mention specific features of a property while linking to our main site for even more information. Direct mail, if targeted correctly, can be useful as well. The process of submitting all of these sites can be costly (for the public) and time consuming but with most people beginning their search for a home on the web, we feel it is the best way for us to help sell properties in today’s market.
If you are thinking of making a move, please feel free to call and discuss your area, options etc. Several parts of town are doing fine, others will struggle for a while. “Just Call Nick!” I’m glad to help..

Thursday, June 21, 2007

PLC - 3 very important words..

Everyone knows the old saying that the three most important words in real estate are: "Location, Location, Location!" I certainly agree that location remains, and will always be a very important factor in determining the value of a property. Over the past few years, when the market was in over drive, it appears many people forgot these three very key words and just wanted to get their hands on anything they could mortgage.
Our current market is now requiring Pricing, Location and Condition to be three words to be aware of. For example, with the current number (high) of available properties and the current number (not as high) of buyers in the market, a home needs to be priced (very) well, in a great location and in excellent condition in order to obtain a "normal" sale. Unfortunately, if even one of the three (price, location, condition) is not right, a home has a much harder time in our current market. Yep, the Summer selling season is upon us but buyers are picky and demanding and have every right to be. The shoe was on the other foot for a while.. For tips or advise on the current market, feel free to "Just Call Nick!" I'd be glad to help. :-)